Monthly Marketing Club Calendar
The HTH Marketing Club...
...All the support and know-how you need to build or expand your wellness practice - delivered straight to your inbox and phone - month after month!
You'll get HTH's step-by-step, intuitive practice-building system, the comprehensive Marketing Manual, LIVE teleclasses, and our library of forms and templates to use in promoting your practice (why reinvent the wheel?).
HTH Members are automatically enrolled in the Marketing Club, so join now to get your monthly Club Bulletins and class registration links!
(Psst! Want it faster than month-to-month? Get even more inspiration, accountability, group synergy and personalized attention through our Weekly Action Groups and 1-1 Coaching.)
Year-at-a-Glance Calendar of Topics:
JANUARY - Make Room For Growth
New Year - New Start! Growth and success will only enter your life where there is space for it. Clear the decks for your amazing year in work and life by eliminating energy drainers, simplifying your life, and clearing the clutter.
FEBRUARY - Decide, Dream, Believe
Strengthen your personal foundation of success. Learn the secrets for generating a rock-solid commitment, unshakeable belief, and a compelling vision for a thriving and fulfilling practice. Returning participants, this is an excellent opportunity to recommit to your practice and expand your vision for success!
MARCH - Who/What?
Specialized wellness practices grow faster, have more referrals and retain clients longer! Lay the critical foundation for an effective marketing program by create (or refining) your target market and niche. If you already have a niche, this module will help you refine it so it's really "buzz-worthy"!
APRIL - HOW?
Have a system! Being able to articulate the way you help clients is essential to successfully promoting your practice and generating great word-of-mouth. Learn the simple steps to discover the unique wellness methodology already present in your work! More established practiioners - learn to expand this into a full-fledged Wellness Program that is highly marketable and increases your revenue-per-client.
MAY - Successful Ezines
Most successful wellness practices have some form of "follow-up" and relationship marketing in place. One of the easiest follow-up strategies is the Ezine. Learn the best formats to use, which ezine services we recommend, and how to use your current work with clients to fill your Ezine with quality content that adds value and really draws in new business. You truly can launch a simple, effective wellness Ezine in a day! If you've already got an Ezine, learn how to refine it so it generates more business for you and takes less of your time.
JUNE - Powerful Intros and Sample Sessions
Make your first interactions with a potential client really count! Learn how to walk people through the 5-step buying process so they can really commit to your full program and a consistent course of wellness work with you. Use this in seminars, free talks, screenings, health fairs, etc, and create your own powerful Intro Session structure using our proven system and step-by-step guidelines.
JULY - Coaching Commitment
Do you face objections, doubt, or uncertainty when trying to sign on a new client? Do you get drained by clients who start and stop, don't show, or don't take responsibility for their own progress? These are all signs of under-commitment! Learn the secret to addressing every objection and discover how to create commitment in all your new clients so you have a fulfilling practice and they get better results!
AUGUST - How to Use Speaking to Fill Your Practice
Fall is around the corner - the ideal time to start revving up your marketing machine to take advantage of back-to-school and New Year's energy! But, what strategies work best? Speaking, for one!! Speaking in its various formats is one of the top strategies for building a thriving wellness practice. Learn how to create a core presentation, find speaking gigs, and run a great talk that has clients flocking to grab your card and enter your practice!
SEPTEMBER - Creating Strategic Alliances That Rain Referrals
Create synergistic relationships with other wellness providers and those outside the wellness field. Just one good strategic alliance can literally FILL your practice. Learn who to approach, how to approach them, and how to structure the alliance relationship so it brings the most benefit to BOTH parties - and the clients!
OCTOBER - Wellness Websites That WORK!
You need a website! But most wellness providers spend too much time, money and effort creating one, instead of doing "Active" marketing like Speaking and Strategic Alliances. We'll show you the tricks, tips, and strategies to employ to build a beautiful wellness website that really showcases your services - without breaking the bank or distracting you from your true purpose: client work!
NOVEMBER - Grassroots Marketing and Networking
Breath a sigh of relief: Traditional networking is NOT the best marketing strategy for wellness professionals. Instead, focus on connecting with and expanding your existing contacts to help you generate more client work, speaking gigs, strategic alliances, or just get feedback on your nifty new wellness program. And if you do networking, follow our guidelines to learn how to turn it into a successful, natural venture!
DECEMBER - Create Your 12-Month Marketing Plan for the New Year!
Get ready for a new year filled with prosperity, success and service. Learn planning strategies, goal-setting, and self-motivation techniques to help you create a systematic, fun, and effective marketing plan and STICK to it in the New Year. Relax and enjoy the holidays, knowing you're going to hit the ground running come January!
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