Dread it when people ask "so what do you do?" Turn the moment into an opportunity! Read the article below for tips on how to describe your work as a wellness methodology or program in a compelling way that can FILL your practice!
DEVELOPING YOUR "HOW"
Below we describe two levels of the "HOW." We strongly encourage you to achieve proficiency at Level 1. We challenge you to adopt Level 2. In our opinion, the wellness and healing industry needs more professional, high-end practitioners. Challenge yourself to develop a program that will substantiate what you do and how you do it. We are certain you will be blown away by the results!
LEVEL 1 - DETERMINE YOUR METHODOLOGY
1. Make a list of all the things you typically do with your clients. Think about what you do on the first session and then on subsequent meetings (ie: the information you get about them, the exercises and techniques you use, the shifts you enable them to make, the plans or strategies you employ and help them create, etc.).
2. Make a list of the beliefs, themes or principles you use (ie: the past does not equal the future, the present is perfect, you CAN heal yourself, etc.).
3. From your two lists, write a paragraph or two that describes your methodology in a clear, concise, linear fashion.
Here's an example Coach Jaz has used with her life-coaching clients:
"First I help you clarify your dream or your vision. If you don't know what you really want, I have a process to help you figure it out.
Next we uncover anything that is currently holding you back. By clearly identifying fears, concerns, or obstacles we can develop strategies to overcome them.
Then we break your vision or dream into bite size chunks. I call these your "Keys to Success." Focusing on these smaller pieces makes it easier for you to achieve your long-
term goal.
From there, we create a specific action plan with measurable objectives and milestones. Through our weekly calls, I keep you accountable, focused and inspired to execute the
plan. The difference between people who are successful and those who aren't is the execution of a good plan. Most people have good intentions. The key is taking consistent action and I help you do that."
...Isn't that powerful? Can you see how exciting YOUR wellness methodology would be if it were articulated as clearly as this?
LEVEL 2 - CREATE A WELLNESS PROGRAM
Once you have your methodology articulated, start using it every time you describe your work.
When you're comfortable with that, we challenge you to create your own wellness "system" or "program". Identify a need that matches your passion and create a system that addresses that need. This is what the authors of the above-mentioned books did!
For example, as an acupuncturist you might create a detailed, step-by-step, six month treatment program to help people with chronic fatigue achieve maximum energy.
A licensed therapist can use existing assessments and therapeutic models to create a specific process for helping people improve their relationship with their spouse.
These programs would be specific, measurable and systematic, similar to the books mentioned above. You can package what you ALREADY do as an attractive, systematic program. What parts of your work can you package into a program? What value pieces can you add to sweeten the pot? Can you offer telephone or drop-in "tune-ups" to your people in your program? Extra herbs or services? Can you tape your sessions and give them CDs or mp3 downloads? Can you create guided meditation CDs for them, or help them create a "vision of health" collage? The possibilities are endless!
Having a system or program conveys professionalism and confidence. It communicates that you care so much about the needs, wants and desires of your client base, that you have put thought and energy into creating a specific way to help them.
If you've been in practice a while, we encourage you to create a Level 2 program now. At the very least, PLEASE spend the time and energy to get to LEVEL 1 and articulate a clear methodology for your wellness work.
When you are able to articulate HOW you do what you do, you will find prospective clients MUCH more interested in signing up for your services!
Warmly,
Coach Jaz
Jasmine Samrad, JSD, CLC, CWC
Founder, HelpingTheHelper.com
Marketing Specialist for Wellness Professionals
PSST! - Want the full scoop on creating a great HOW? We have 20+ pages of tips and strategies to help! Join Helping The Helper and download the full Virtual University workbook for a step-by-step guide to creating a highly marketable wellness program or methodology. ********************************************
3. HELPING THE HELPER'S PRACTICEBUILDERS PROGRAM: A Powerful 15-Week Program
that Guarantees RESULTS
Did you find this month's article helpful? It is just the tip of the iceberg! In the HTH Virtual University, we offer a comprehensive 20-page workbook to guide you in creating a memorable and marketable HOW.
Plus we have 14 more workbooks to build on that... powerful practice-building tips organized into a step-by-step, intuitive roadmap for marketing and growing your wellness solo-practice.
..."My practice doubled in size!! I was able to determine a strong price point for my services that allowed me to feel confident when approaching potential clients. Thanks a
million!!"
..."During the three month Action Group, I doubled the income from my practice. What else is there to say?"
... These are comments we recently received from participants in our program.
Unfortunately there are far too many excellent healers and helpers out there who aren't getting these results and are leaving their professions because they lack the marketing skills required to make it in the business of helping. That's where Helping The Helper comes in!
Our 15-week program not only gives you the tools you need, we provide the structure, support, accountability and encouragement necessary so you stay in action and get results!
Through our comprehensive PracticeBuilders program you will:
- Learn how to speak about your business in a way that people really "get" what you do as a wellness or healing professional.
- Develop a target market and niche that are perfect for you.
- Identify and start implementing 2-4 specific results-oriented marketing strategies.
- Learn the keys to effective marketing so you stop wasting time and start getting results.
- Discover how to form powerful alliances that can literally fill your practice.
- Learn exactly how to structure your intake or free consultations so potential clients receive huge value, develop a true commitment to healing and will want to sign on for your full program!
- Master proven responses to address any objection prospective clients may raise.
- Understand how to naturally and easily ask for the client to commit to a full treatment program (not just on-again/off-again sessions!).
And much, much more!
The program is available through our self-paced VIRTUAL UNIVERSITY and monthly Marketing Club calls - live Q&A teleconferences with HTH founder, Coach Jaz. For maximum results you can work 1-1 with an HTH marketing specialist.
We'll teach you the proven HTH PracticeBuilders System and help you create a results - oriented 90 day action plan. Our monthly group call provides camaraderie, support,
encouragement and is a lot of fun, helping to keep you accountable and on target in implementing the program.
If you are ready and willing to do the work, in 15 weeks you can:
1. Learn the skills you need to fill your wellness practice.
2. Reach new levels of accountability and focus.
3. Engage in more consistent, persistent action.
4. Be motivated and inspired to reach beyond your perceived limits.
5. Achieve more growth and success than you may have thought possible.
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NO RISK GUARANTEE
We want you to be happy with your decision to try our proven practice-building strategies. If you are not completely satisfied you can cancel your membership at any time and we'll issue you a full refund. What have you got to lose? Click
here to join today.
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FORWARDING INFORMATION
This free article features a business-building tip specifically focused on how to create a thriving wellness practice. The author is: Jasmine Samrad, Helping The Helper Coaching and Consulting. You may copy or distribute this article as long as it is forwarded in its entirety with the appropriate weblink and this resource box intact.
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SUPPORT YOUR FELLOW WELLNESS PROFESSIONALS!
If you've enjoyed this article and learned a valuable practice-building tip, please forward this page to your friends and colleagues using our Tell-A-Friend link at the top of the page!
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