1.   You're at a health fair.  Lots of people are stopping by your informational booth, but you're too busy answering this one woman's 20 questions to be able to talk to as many people as you want.  She leaves with a nice "thank you" and a card but never calls or comes into your clinic.  The other people you did manage to talk to or do "samples" on seemed to find it helpful but you're not sure if they're going to come in either.  Did you just waste your time going to this fair?

 

2.   You're watching the game with a friend and his two buddies.  Your friend's friend, Bob, mentions his job is killing his back.  You offer a couple suggestions for stretches, and once he finds out you're a chiropractor, he's very curious and grills you for 20 minutes about how he can fix his back.  You tell him what you can, waiting to see if he'll ask for a card.  Finally, you offer him one and he takes it, seeming very motivated to come in, but he never does call.

 

3.   You're at a conference on ADHD.  Your conference-mates are fantastic and you love being around others who have ADHD or are working in the field.  Faithfully following the Helping The Helper strategies, you mention your Who/What to almost everyone, saying that you are an ADD coach and that you help college students with ADD create more focus and success in school and beyond.  People love the idea.  You talk passionately about your work, offer a free initial consultation, and give out a lot of cards.  After the conference, you wait eagerly, but no-one ends up contacting you for a free session, even after you send out a follow-up email or two.
_____

 

Do any of these scenarios sound familiar?

 

These three situations (some details are changed) came up in ONE WEEK for three of my private clients.

 

These are clients who have been working the HTH system and really loving it.  They have created a vision of a thriving practice (Module One), discovered a compelling niche they can feel passionate about, and learned how to articulate that as a highly marketable methodology or program (Module Two - "Who/What and How"). 

 

Now they are out there "talking it up" (MUCH easier when you have a compelling, targetted message!).  Everyone reports that they're feeling more confident and better able to talk about their practice to others. 

 

They also report that people are responding with much more interest and curiosity ("oh really?  wow?  how do you do that?  i know someone who needs that!").  That's how we know they're on the right track with their Who, What and How.

 

This is great success in and of itself.  If you've been working the HTH program and are getting similar results, good for you!  You're are right on the money!

 

But you need to go farther.  Just like my clients, you need to learn how to funnel all these "curious" and "interested" people into your office, right?  Right!  And you need to do it in a way that is natural, professional, supportive, and NOT SALESY, right? 

 

Right!

 

What you need is a smooth, comfortable system for directing people who are curious about your work into a low-key, low-cost consultation in your office, on the phone, or wherever it makes sense to do it.  We call this the "Introductory Session."

 

And then, when you have "Mr. Curious" in the Intro Session, you need a natural, effective method for answering his questions, and providing good value without giving your time away. 

 

Most importantly, you need to know how to get him to truly commit to working with you and investing in his wellness (vs. saying, "i'll think about it", "let's try a few sessions", or "i'd like to but i can't afford it").

 

And you need to know how to do this without having to "convince" people to become a client or that your services are worth something.  Without putting people on the spot, and without acting sharky or desperate.

 

Sound impossible?  Not at all!  Not if you have a proven TEMPLATE to follow.  That's where Module Three of the Helping The Helper program comes in.

 

In Module Three, you'll learn the secrets of effective new client enrollment using the power of Introductory Sessions. 

 

You'll discover:

This is not hard to do - but it does take skill, strategy and know-how to implement consistently and systematically enough to yield those great new-client numbers.

 

Let me put it in terms of the HTH PracticeBuilders system:

 

You've put all this energy into creating a compelling, highly marketable message with your Who/What and How. 

 

In Module Four, when you build your Marketing Train's "Engine" strategy, you target 1-2 proactive ways (such as Speaking or Strategic Alliances) to get in front of more people and tell that message to the world. 

 

If well-executed, these steps will generate a LOT of interest and curiosity about your services.  But if you don't have an effective method for funneling interested prospects into your new client book, you won't convert all that marketing into real results.  It's like taking a deposit to the ATM but forgetting your card!

 

I've outligned some essential pointers for effective Intro Sessions in a separate TIP SHEET article (link is below.) 

 

Of course, the two workbooks for Module Three go much, much farther and tell you EXACTLY what to do, step by step, to make this powerful new client enrollment process work for you. 

 

Download them today and discover this amazingly simple yet effective technique for getting more clients in the door! Click HERE to download the Module Three workbooks.