|
Embrace Educational Marketing
In fact, the very best type of marketing, whether you're promoting your wellness services or a new pool-cleaning tool, is called "Educational Marketing"!
Educational Marketing principles are the foundation of the Helping The Helper PracticeBuilders system and are highly effective from a marketing standpoint. Here's why:
- They rely on information (not pressure) to win your clients to you.
- They can be performed with high integrity.
- They are highly consistent with your role as a helper and healer, because you educate your community about valuable wellness services AND help them get additional support by working with you 1-1.
- Audiences want to hear people like you (and people like you generally enjoy reaching out to audiences and sharing your amazing work)
In other words, educational marketing tools (you are reading one right now) are ideal for credentialled, passionate, people-oriented, service-oriented providers (like me and YOU!!)
With educcational marketing, you get to think of marketing as an ongoing, integral PART of your helping services - not some separate "chore" you have to do until you get enough clients.
So how does Speaking fit with your other marketing pieces? How does it fit together with brochures, newsletters, cards, Intro Sessions, etc??
| 
Virtual University
