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CSF #4. USE A SYSTEM FOR INTRO SESSION REGISTRATIONS
Once you extend your Intro Session offer, you must have a smooth, straightforward and professional system that makes it easy for people to sign up.
We like the "clipboard approach" where you have a clipboard in the back of the room that lists the time slots you are available for Intro Sessions. The form should also include space for their name, email address and phone number. (HTH members can download a template of this form to customize and use - just visit the Marketing Toolkit pages at www.helpingthehelper.com.)
It can also work really well to have somebody assisting you at the back table near the clipboard. After a talk, several people will come to the front of the room and want to visit with you. You want to be able to give them your undivided attention and support. You do not want to be worried about whether people are signing up for Intro Sessions or if they have questions. Have somebody handle this for you!
Ideally, find someone who knows you and your work, so they can answer questions gracefully and speak on your behalf. It's also fabulous for your Professional Posture to have an assistant with you at your talks. It conveys that you are an experienced speaker and healer and have a successful practice - without you saying a word!
We encourage you to keep these 4 Critical Success Factors in mind the next time you are speaking to an audience. And of course, the absolute most important Critical Success Factor is ...
YOU MUST GET OUT AND START SPEAKING!
So if you have been thinking about using speaking as a way to secure clients, think of the Success Stories you've read about on this site... and go out and get some speaking engagements!
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